Indian Fashion Blog: M-Commerce It Is - Go the App Way
Paris to London, Milan and New York City: your runways are passe. There is a new age of consumers now and so are their new age desires and needs.
The marketing industry is going mobile and so is the fashion industry with the constantly changing fashionable technology. E-tailors are going all out to grab a slice of fashion biz. You will see all the top notch brands adopting the mobile platforms for delivering the messages and reaching out to their customers directly.
Myntra which was acquired by Flipkart is focussing on going the app way. How about trying on clothes virtually, putting together looks, sharing the outfits with your friends and adding it to your wish list? A mobile shopping app that even lets you see what is trending globally and you get your daily dose of fashion and style. It is something that cant be ignored. The app will have features like social calendars to track the customers.
All the facets of fashion experience - styling, checking out digital mannequins, shopping, sharing and flaunting are taken on mobile now. All the online purchase channels are going the app way. We all know the web browsing capabilities of mobile!
Lets get on Shopper's paradise
Lifestyle brands and retailers are going all out and taking things to a new level. There are zillions of people who use smart phones today and there are plenty of people who are shopping using their phones. According to Oracle there has been a 123% YOY growth in purchases via mobile.
There is nothing like fashion apps that help you browse and buy and check out your favorite things virtually. Move over the desktop version! Apps are more engaging. These advancements are surely set to take the world of fashion by storm.
Myntra brings fun to give it back to its shoppers. This next big thing is surely a must-have application for the shoppers who are on the move.
So what do you think about the mobile platform where anything can happen on the go! Ditch the desktop computer or brick and mortar stores and go the app way!
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I love apps. It's makes shopping way easier.
ReplyDeleteWindow shopping using these apps is definitely fun but I tend to shy away from buying because of my phone speed. :-P
ReplyDeleteMobile apps are the new rage and the amalgamation of technology and fashion is certainly a trend worth watching.
ReplyDeleteThis is posted like a news article, post your critical thoughts about this move.
ReplyDeleteI dislike this change, shopping on a large screen is more comfortable, easy and efficient. You can see multiple options in a single page, all filters are clearly displayed, also larger images. I guess 30% of the shoppers have to find an alternate seller unless myntra's catalog is now merged into flipkart website.
Apps are really good to easy access for our needs , i dont know why most people because of frequent messages.. or what ? some times its good to have shopping apps never miss a deal.. thanks for sharing this post.
ReplyDelete