Allen Solly Winter Dress Fest
Just a few days back I worked on Allen Solly as brand for my Fashion Retail Management assignment at NIFT and I thought I would share with you their new Winter Dress Festival. I am so glad they keep coming up with eye-catching and peppy contests to entertain the customers and create a niche in the market. I love the new styling campaign that encompasses winter layering and flaunting your unique style mantra.
Allen Solly in association with Elle Magazine, celebrates “Winter Dress Festival”
~Be a part of the ‘Winter Dress Festival’ Contest and Win a Chance to be featured in Elle~
Allen Solly has
unveiled its unique “Get Featured In Elle magazine” campaign
through the Winter Dress Fest. Launched in Delhi, Mumbai, Bangalore,
Pune and Chandigarh, it Invites women across these cities to have the
first pick on the winter dresses, try on the same and then get shot
via photo booths set up across select stores. It’s a meet between
the artist and the muse; the inspiration and the inspired. While the
contemporary Indian woman in her power dressing picks her favourite
winter dress from the prêt-à-porter collection, Allen Solly is
there to capture the moment.
The
world becomes the real evaluator as they rank the featured contestant
on her panache in her envisioned occasion: dates, movies,
night-outs…a persona for every mood. Three winners in each city
are then elected by the panel members from Allen Solly and Elle and
get an opportunity to feature in a professional fashion photo shoot
for the February edition of the Elle. This contest runs from 17th
November to 2nd
December, across the aforementioned cities.
Allen
Solly, the brand that introduced business casual for the first time
to the modern Indian woman has now gone beyond office hours to dress
her for movies, coffee- dates, parties, etc. The collection at Allen
Solly personifies the modern style diva; she is trend-conscious,
self-aware and confident, just like her clothes.
The
winter dresses this season feature resort-inspired exotic prints and
designs. These dresses in woven and knits are quintessentially high
street and are a must-have for the month. Wardrobes are assured of a
fresh lease of life with the Winter Dress Collection from Allen
Solly.
The
‘Winter Dress Fest’ campaign will be promoted through magazine
spreads, newspaper ads; radio and digital platforms and will
supported by robust in-store collaterals and CRM campaigns.
About
Allen Solly:
Allen
Solly created ripples in the Indian market by releasing new rules in
corporate dress code. It trashed whites and greys thereby making the
corporate world a colourful and vibrant place. Originating from the
large portfolio of international brands of Coats Viyella – UK,
Allen Solly truly has been the brand that transformed the way people
dressed by bringing in its concept of Relaxed Formal Wear to India –
bold and bright colours, concepts and patterns.
For
further information, contact:
Mumbai:
Nikita | nikita@mediamoments.in | 0998 7504 889
Delhi:
Kanika| kanika@mediamoments.in | 0989 9485 587
Bangalore:
Nischal | nischal@mediamoments.in | 0973 8007 727
Janet
Arole | Media Relations – Madura Fashion & Lifestyle
Email
- janet.arole@adityabirla.com | Phone - 0970 2720 666
Thank you for your comment!
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